The Rise of the One-Person Studio: How AI is Reshaping Creative Entrepreneurship
Here's something I've been thinking about lately: Remember when bands needed other band members? I do. I spent a lot of my early twenties watching four or five sweaty guys arguing about drum fills in basements that smelled like mildew and Dutch Gold. This was the tax you paid for making music - dealing with people who were either (a) not as talented as they believed, (b) more talented than you, which was worse, or (c) exactly as talented as everyone else in the room, which created a democracy where nothing ever got done. The Beatles broke up despite being the most commercially successful entertainment entity of the 20th century. Why? Because working with other people is terrible, even when those people are Paul McCartney and John Lennon. But what if the Beatles didn't need Ringo? I realize this is a controversial question. Ringo was essential to the Beatles, at least according to 6,000 rock documentaries and that one Simpsons episode where someone mails him fan letters about painting. I'm not suggesting Ringo wasn't good. I'm suggesting that the concept of needing a drummer at all is rapidly becoming archaic, along with the entire infrastructure of creative collaboration. The one-person studio isn't just emerging. It has emerged. It's here. It's done. We're living inside of it.